WHAT YOUR MARKETING TEAM OFFERS September 14, 2021 | Business Tips , Marketing , Franchise | business growth By Sydney Arp, NPI, Inc.'s Marketing Specialist & Designer As NPI and GPI franchisees, you have access to more resources and materials than your independently-owned competitors , and one of the best assets (we may be biased) is your very own dedicated marketing team. You don’t have to worry about vetting a company and spending thousands on questionable marketing tactics. You already have the qualified professionals you need in Omaha, and we are solely dedicated to your success. So, what exactly does your marketing team do for you? Custom Content No request is too big or too small! From digital pieces that you can post on social media to brochures or fliers that you can have locally printed, your NPI marketing team will bring your idea to life. Maybe you want to leave your customers something to remember you by and increase your referrals. A custom ‘Homeowner’s Booklet,’ complete with repair estimates, maintenance checklists, and review links, is a great added value! ( Contact our team to see a sample booklet. ) If you want to raise awareness about a giveaway you’re doing, some well-written copy and eye-catching graphics will get the job done. Your options are virtually endless, so don’t hesitate to reach out. Personalized Websites Your NPI website is often your clients’ first impression of your business. Building your site to showcase your skills and personality lets people know what they can expect when working with you. With NPI, we can work with you one-on-one to personalize your entire site! Have a new employee? Put their headshot on your team page ! Want to highlight a new certification? Uploading a badge will tell customers that you’re a knowledgeable inspector. Even just giving more details on who you are and what drives you gives your site a more personal feel that lets clients get to know you and your values. Search Engine Optimization (SEO) Now that you’ve customized your site, how do you increase the number of clients that find it? That’s where our SEO expertise comes in! We can help you get the most out of your ad campaigns and current website so you reach the right clientele. For example, your site’s blog is updated weekly to give search engines like Google a fresh piece of information to place your website in the results. SEO isn’t a one-size fits all. What works for your local HVAC contractor may not work for you as a home inspector, and what works for your fellow NPI inspector two states away may not work in your particular market. Your team in Omaha knows what works and what doesn’t work . We’re constantly tweaking our websites, monitoring search results, and researching best practices to ensure our sites as a whole are performing the best they can. If you ever have concerns about how your website ranks on Google, all it takes is a quick email. Our team will run comprehensive keyword searches in your local market and make recommendations from there. Many third-party marketing companies claim they’ll be able to jump you up to first spot on Google rankings, but here at NPI, we know what it takes to effectively boost your rankings with real results. Email Marketing Email remains one of the best ways to stay top-of-mind with your agents. As an NPI and GPI franchisee, you get a free account on one of the best email marketing platforms available today. Your Emma account includes hundreds of ready-to-send email templates that were custom written and designed by our team. From holiday well-wishes and real estate trends to specific service offerings, such as radon or post-purchase inspections, and our monthly email newsletters, there’s something for every occasion. At any time, you can select one and quickly blast it out to your agent list. All it takes is 5 minutes! If you’re ever in need of a campaign beyond one of our pre-built templates, our team can custom design an email to fit your needs. How to Reach Out Feeling inspired? How should you get in touch? Email is always the best way to get into contact with your marketing team. For project requests, we love getting all the details in a written format. For general business or marketing consultations, we may schedule a phone call or video conference so we can screenshare and brainstorm together. Get started on your new project today by emailing firstname.lastname@example.org . About the Author Sydney Arp, Designer and Marketing Specialist Sydney serves as NPI’s in-house graphic and web designer. With experience in art direction and brand development, she loves being a part of a team that’s giving a fresh, new feel to an established company. Not only is her work aesthetically pleasing – It’s made to get results. Sydney supports our franchisees on a daily basis with all of their print and digital design needs. Have an idea about a new campaign? Sydney will turn it into a reality!