Giving Back as a Small Business Participating visibly in your community as a representative of your business is proof to clients that your team is local, and it can open many opportunities for networking with other businesses in the area. If you haven’t given back as your business yet or you’re looking to shake up your giving plans for this year, here are a few ideas for how you can get started! November 19, 2024 By Melisa Rana Business Tips, Marketing, Social Media digital marketing, facebook, networking, small business, time management 0 0 Comment Read More »
Daily Videos: Leveraging Instagram and TikTok to Reach Tomorrow’s Homebuyers To get ahead of the trend, let’s discuss how inspectors can utilize short-form video content creation on social media to boost their presence in a way that’s realistic and won’t overwhelm their busy schedules. September 24, 2024 By Melisa Rana Marketing, Social Media Digital Marketing, Facebook, inspection industry, LinkedIn, time management, YouTube 0 0 Comment Read More »
Responsiveness: The Traits of a Successful Property Inspector Being responsive is a valuable quality in any professional industry, but we’ve found that property inspectors who prioritize this trait separate themselves from their competition and set themselves up to leave a lasting first impression. Today, let’s discuss just how important being responsive is and what this looks like as a home inspector. September 10, 2024 By Melisa Rana Business Tips, Marketing, Social Media client satisfaction, Facebook, Google, inspection industry, time management 0 0 Comment Read More »
Expanding Your Audience by Becoming a Bilingual Business Owners who learn a second language or hire employees with language skills may be able to grow their business, but that’s only the start of the story. If you’re wondering what it would look like to start marketing in a second language as a small business, here are a few of the considerations to take into account first. July 30, 2024 By Melisa Rana Business Tips, Marketing, Social Media business growth, client satisfaction, hiring, inspection industry 0 0 Comment Read More »
Ranking Up: Debunking the Service Area Myth on Google To better understand why this is the case, let’s discuss what service areas actually are, how they should be properly set up, and which strategies are the real secret for ranking up on Google. June 18, 2024 By Melisa Rana Marketing, Social Media business website, digital marketing, Facebook, Google, SEO 0 0 Comment Read More »
Is Social Media the Right Platform for Political Commentary by Your Small Business? Navigating political discussions in your personal life can be tough, but small business veterans understand how much trickier it can be in the professional sector. May 21, 2024 By Melisa Rana Business Tips, Social Media client satisfaction, Facebook, LinkedIn, small business 0 0 Comment Read More »
Social Media Insights: How to Make Friends with the Almighty Algorithm For small business owners or marketers who are looking to get the most return from their efforts on social media, it is important to familiarize yourself with one factor that can be the key to success or stagnation online. May 7, 2024 By Melisa Rana Marketing, Social Media digital marketing, Facebook, LinkedIn 0 0 Comment Read More »
7 Underutilized Google Business Page Features That Boost Your Ranking After getting your Google Business Profile set up, here are a few little things that you can do to make a big splash online. March 26, 2024 By Melisa Rana Marketing, Social Media digital marketing, Google, SEO 0 0 Comment Read More »
Why Now Is A Great Time To Franchise With NPI In an industry like residential and commercial property inspections, it makes sense to track the health and activity of the local real estate market before making major investments. January 30, 2024 By Melisa Rana Franchise, Marketing, Social Media business growth, business website, digital marketing, email marketing, Entrepreneur, Google, inspection industry, networking, SEO, small business 0 0 Comment Read More »
Marketing Insights: How to Use a Powerful Testimonial By leveraging strong testimonials and applying the right strategies, business owners and marketers can effectively build that essential trust. January 23, 2024 By Melisa Rana Business Tips, Marketing, Social Media business growth, business website, client satisfaction, digital marketing, email marketing, Facebook, Google, SEO 0 0 Comment Read More »