BUSINESS RESOLUTIONS FOR 2022 January 11, 2022 | Business Tips , Inspection Tips , Marketing , Franchise | entrepreneur , client satisfaction , inspection industry , business growth , small business , time management , money management , networking By Kimberly Stevens, NPI Inc.'s Marketing Coach As we enter a new year, we look forward to new opportunities. About a quarter of people make a resolution to improve themselves in the new year. However, less than ten percent of those individuals will actually follow through on their goals. Here are some simple resolutions you can make as an entrepreneur to grow yourself and your business! Keep Learning One trait that every successful business owner has in common is that they never stop being a student. You can always find new ways to better yourself and make your business operate more effectively. This year, make it a habit to continue your education. This can be in the form of attending conferences, talking to fellow inspectors, and following news updates. Listening to audiobooks or podcasts is another easy way to get useful information. You can play them all day in your car through your phone! Clean Your Email List Email marketing is a highly effective way to stay in contact with your customers and reach out to new ones. But if you haven’t updated your mailing list in a while, you might not be seeing the results you want. Kickoff 2022 by reviewing your email list and revisiting your email marketing strategy. Having a clean list will reduce the amount of bounces you have, giving you a better email score. You might also need to add newer agents in your area. Cut Down Stress Stress and anxiety about the future can be difficult to deal with as you run your business. They can trip up your confidence, making it hard to focus on your goals. This year, focus on building your belief in yourself ! By taking just a few minutes out of your day, you’ll be able to clear your mind and be a more efficient leader. Don’t spend your energy focusing on things you can’t control. Having a positive mental attitude will help you accomplish many things over the next 12 months! Adapt and Overcome “Going with the flow” sometimes isn’t as easy as it seems. We want things to go a certain way and when they don’t, we get frustrated (another contributor of stress). Being more flexible should be on your list of business resolutions . Flexibility includes a variety of different aspects. Adjusting your schedule to accommodate a customer, working with your employees, and upgrading to new technology and processes are just a few of the ways flexibility will help you grow your business. You’ll be better prepared to deal with the unexpected! Start Streamlining Just because you’ve done something a certain way for an extended period of time doesn’t mean there isn’t room to improve. Creating more effective business processes can take you a long way in the new year. Automation in particular is a key piece of any business that’ll help cut back on your daily responsibilities. Whether it’s scheduling appointments or working your social media, having an automatic process will make your business run more smoothly. It might also be good to revisit your inspection writing and see if there’s anything you can clean up. Saving yourself time now will end up making you more money in the future! Don’t Stray from Your Goals Staying committed to your goals gets tougher as the year rolls on. Avoid that regret at the end of the year by keeping yourself focused and staying on track ! Try to stay organized , and resist getting distracted by the things you can’t control. Periodically looking back at your goals will help you get back on course to accomplishing what you set out to do. At the end of the year, you’ll be happy with where you finished compared to where you started! Interested in starting your own NPI franchise? Click here for more information. About the Author Kimberly Stevens, Marketing Coach The baby of eight children, Kimberly learned quickly to master the art of communication in order to be heard. She has been with NPI for more than 15 years and is passionate about getting to know our franchisees. Kimberly is a certified marketing and business coach, trainer and speaker, leading training seminars, one-to-one coaching and more. She's a high-energy, fiery red head and an eternal optimist. Her greatest joy is celebrating our franchisees’ victories!