HOW WE AT NPI MAKE YOUR SMALL BUSINESS WEBSITE STAND OUT April 19, 2019 | Business Tips , Franchise , Marketing | T small business , digital marketing , business website , SEO /p> By Stepha Vesper Having a polished website is one of the most important aspects of running your small business. At NPI, we’ve done all the research for you. Our marketing team knows what goes into a great business website and we’ve made it our priority to ensure our inspectors’ sites are sharp, easy to navigate and effective. Here are the top elements we keep in mind as we work to make our websites better and better: A Clear Call to Action When a potential client lands on your website, what is it that you most want them to do? Whether it’s to call you to book an appointment, contact you for a quote or maybe a little bit of both, your website should make it crystal clear for visitors what steps they need to take next. Multiple Contact Methods Customers appreciate options when it comes to contacting you. Maybe email is most convenient for them or their turnaround time for purchasing a home is urgent, so clicking to call from their smartphone would be best. These contact methods are easy to locate on your homepage and designed to draw the eye—it ties right in with the clear call to action we were talking about above. A Polished Look Having a professional-looking website helps enhance your credibility among potential clients and real estate agents alike. But the overall key to a successful business website is giving visitors a pleasant user experience. We make sure your website is visually striking while also being easy and enjoyable to navigate, whether the visitor is a client, past client or real estate agent. SEO Having a website that’s well-optimized for search is crucial for helping you land on the first page—and in front of those Google users who matter most. Our marketing team researches your local market and makes sure your website is continually being optimized for maximum performance on popular search engines. Customer Feedback Customers and REALTORS want to hear from previous clients who have used and loved your inspection services. We dedicate an entire page of our sites to customer feedback by linking to various review platforms. That way anyone who comes across your page can get a feel for your expertise and excellent customer service. A Regularly Updated Blog We host a corporate-managed blog on your business website so there’s always fresh, relevant content for new and repeat visitors. The blog feature is also wonderful for furthering your reach in Google since it can be optimized for search results. With an up-to-date blog, the sky is limit. About the Author Stepha Vesper, Marketing Communications Specialist Stepha has more than five years’ experience in marketing, content creation, SEO and copywriting. Her favorite part of her job is assisting franchisees with their digital marketing strategies so they reach their goals that much faster. When she isn’t at work, Stepha is going on adventures with her basset hound, Frank, and husband, Zach, perusing used bookstores, reading or writing.