Ranking Up: Debunking the Service Area Myth on Google To better understand why this is the case, let’s discuss what service areas actually are, how they should be properly set up, and which strategies are the real secret for ranking up on Google. June 18, 2024 By Melisa Rana Marketing, Social Media business website, digital marketing, Facebook, Google, SEO 0 0 Comment Read More »
Boosting Conversions and Improving ROI with Call Tracking To find out whether a marketing campaign is cost effective, it’s crucial to track the cost for each lead and each conversion—but how is this tracking accomplished? February 13, 2024 By Melisa Rana Business Tips, Marketing business website, digital marketing, email marketing, Facebook, Google, paid search, SEO 0 0 Comment Read More »
Why Now Is A Great Time To Franchise With NPI In an industry like residential and commercial property inspections, it makes sense to track the health and activity of the local real estate market before making major investments. January 30, 2024 By Melisa Rana Franchise, Marketing, Social Media business growth, business website, digital marketing, email marketing, Entrepreneur, Google, inspection industry, networking, SEO, small business 0 0 Comment Read More »
Marketing Insights: How to Use a Powerful Testimonial By leveraging strong testimonials and applying the right strategies, business owners and marketers can effectively build that essential trust. January 23, 2024 By Melisa Rana Business Tips, Marketing, Social Media business growth, business website, client satisfaction, digital marketing, email marketing, Facebook, Google, SEO 0 0 Comment Read More »
How To Break Into A Male-Dominated Industry As A Female Entrepreneur While every industry has their own unique quirks and obstacles, there are a few considerations that are particularly worth taking into account for female entrepreneurs getting ready to break through. December 12, 2023 By sma Business Tips, Franchise, Marketing, Social Media business website, entrepreneur, Facebook, Google, motivation, networking, small business 0 0 Comment Read More »
What Is The Benefit Of The Name National Property Inspections? National Property Inspections is a tried and tested name in the property inspections industry, which means inspectors that partner with NPI can see benefits prior to performing even a single job. December 5, 2023 By sma Franchise, Marketing, Social Media business website, digital marketing, Facebook, Google, inspection industry, LinkedIn, SEO, small business 0 0 Comment Read More »
5 Cost Effective Marketing Strategies For Small Businesses Here are ways you can be more intentional with your marketing budget. If you find yourself limited on funds, here are a few cost-effective marketing strategies worth exploring. November 14, 2023 By sma Business Tips, Marketing, Social Media business website, email marketing, Facebook, Google, money management 0 0 Comment Read More »
Marketing Insights: The Importance of Finding Your Audience Instead of wasting money, time, and energy on expansive marketing, businesses should focus on finding their niche audience. Here are tips from our marketing department! October 31, 2023 By sma Marketing, Social Media business website, client satisfaction, digital marketing, Facebook, Google, LinkedIn, money management, paid search 0 0 Comment Read More »
Black Hat SEO: Why You Should Avoid It As A Small Business Owner To get an idea of why SEO is so important and how unethical optimization tactics can end up hurting your business, let’s discuss “Black Hat” search engine optimization. August 29, 2023 By sma Marketing, Social Media business website, Google, SEO 0 0 Comment Read More »
Standing Out From the Crowd with Content Marketing Content marketing is the life-blood for every business’ online activity, and more often than not, entrepreneurs that don’t have a good handle on their content marketing tend to have trouble engaging their clients. July 18, 2023 By sma Business Tips, Marketing, Social Media business website, digital marketing, email marketing, Facebook, Google, LinkedIn, paid search, SEO, YouTube 0 0 Comment Read More »