Tag: Instagram

7 Ways to Boost Traffic to Your Business Website

April 12, 2022

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist It’s time to get a little creative with the way you drive web traffic! Below are seven ways you may not have thought of that can make a remarkable difference in your site visitor counts month over month: 1. Mix up your content.Diversifying your content (that is, posting something new every day) will help ensure that your audience never gets bored, and that you don’t either. Post links back to your website, but also post photos, articles, giveaways, videos, and share others’ posts as well. If your followers know they can always expect something new and fresh from you that’s super relevant to them, they’ll be that much more likely to navigate to your website to learn more about your business and services. 2. Don’t neglect your LinkedIn profile.Most of us think of LinkedIn as a great resource for active job seekers or those looking to expand their B2B network. Those things are still true, but these days, LinkedIn is so much more. If you’re not posting content to your profile, you’re missing out on a great opportunity to interact with potential clients and real estate professionals. Did you know that the

Top Tips for Marketing Effectively on Instagram

March 29, 2022

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist The Instagram app has been downloaded more than 3.8 billion times since its 2010 release. Needless to say, it’s one of the world’s most popular apps. With all that attention, it’s easy to see why companies love using it in their digital media marketing portfolio. Instagram in an Instant Instagram started out as a place for people and their friends to share and like their best snapshots. The app then began adding updates to make it easier to find and connect with other users. Three years after launch, users had the ability to add hashtags and share short videos. As more businesses joined, Instagram incrementally made the platform more advertiser-friendly, and 12 years later, it looks very different from when it first started. Not only can users upload Stories, host live chat rooms, and post long-form videos, businesses have a robust suite of paid ad tools and e-commerce options. Businesses and Instagram As a business owner, you have the option of setting up a business account that allows you some different features than a standard one. For instance, you’ll be able to see your interaction and demographic insights. This is especially helpful