For those interested in diversifying their marketing strategy, let’s chat about a few ways to get started with direct-to-consumer marketing!
When it comes to funneling online customers to your website, there are many companies that promise to boost your SEO for fast and easy results, but real organic growth on Google’s rankings takes time and patience.
By Sydney Bailey, NPI, Inc.’s Marketing Director As small businesses grow, marketing often becomes a more complex endeavor with leads flowing in from many different campaigns and platforms. To find out whether a marketing campaign is cost effective, it’s crucial to track the cost for each lead and each conversion—but how is this tracking accomplished? For digital marketing, tracking a lead is fairly straightforward. Thanks to cookies and analytics, businesses can know which marketing campaign a lead interacted with to land on their website. But other lead generation avenues aren’t so simple. Many customers still prefer to call service-based businesses to gather more information before making their final decision. Learning how to convert a lead over the phone is an art in itself, but it can be difficult to quantify a lead’s analytics from a phone call. For entrepreneurs that receive a lot of their business through inbound phone calls, capturing valuable information about which marketing campaigns are pulling their weight—and which ones aren’t—can be tough, but it’s essential when it comes to optimizing an advertising budget. Today, let’s discuss the best solution to this issue: call tracking. What is Call Tracking, and How Does It Work?Call tracking helps determine
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist Any experienced marketer, when speaking about how to grow a business and reach long-term goals, will preach on how important it is for a business to find its audience. For many business owners, this might sound a little strange. After all, shouldn’t entrepreneurs be looking to find as many clients or customers as possible in order to convert on leads and maximize their sales? Of course this is true! But this doesn’t mean that the best marketing strategy is to speak to everyone all at once. Imagine you’re making a speech in a massive auditorium. For most people, the more people there, the more difficult it will be to capture everyone’s attention. If too many people are there, the audience further in the back will struggle to see you, and even the most expensive sound equipment will start to fail, leaving your message completely unheard to many. In the same way, marketing to a massive audience tends to be expensive, and a business that chooses to market in this manner can often see their message lost, becoming indiscernible as it competes with too many other businesses for attention. Instead of
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are more worth their audience’s time and money than the competition’s. Navigating all of these hurdles as one person is daunting, but owners should know that there is a workable solution. Content marketing is the life-blood for every business’ online activity, and more often than not, entrepreneurs that don’t have a good handle on their content marketing tend to have trouble engaging their clients. This is no reason to be intimidated, however. Small business owners have the opportunity to learn the gist of developing a content marketing plan in no time. But first, let’s discuss a few essentials. What is Content Marketing?Every social media post, blog article, infographic, and video tutorial released by a business is a form of content marketing. While content marketing can come in many, many different forms, they all have a shared intention to ultimately promote the use of a business’ products
By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist When it comes to digital advertising for your business, you’re not short on options. One choice many business owners overlook, for a number of reasons, is paid search. The major player in paid search is Google, and their Google Ads platform makes it easy to reach your ideal audience and increase your marketing ROI. We’ll break down the pros and cons of starting a campaign with Google Ads and help you decide if paid search is right for you. Pro: Paid Ads Can Extend Your ReachAbove all other digital marketing methods, Google Ads can help you achieve better market saturation, increase your brand recognition and put your business in front of your perfect customers. With a Google Ads campaign, you can choose exactly who sees your ads and when they see them, and you can even target your audience by geographic area to make sure you’re not showing ads in places that aren’t relevant for your business. Con: There are No GuaranteesLike any other aspect of digital marketing, your results with paid search will be based on how thoroughly you perform your initial keyword research and how often you experiment with
By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer Your business website has the potential to be one of the most powerful tools in your marketing arsenal—if you know how to use it. Here are six ways you can give your monthly website traffic a boost and start seeing those leads convert to sales. 1. Update all your profile to include your website link.Most networking sites, including the majority of social media platforms, feature an area for you to link your website. Be sure to add your website link to your Facebook, Instagram, Twitter, LinkedIn, Google Plus, Google My Business, Yelp and YouTube pages. You should also include your website link in your email signature—an often forgotten, but crucial marketing move. 2. Use social media to link back to your website often.If you’re a regular Facebook poster (we highly recommend it!), you have ample opportunity to sneak a link to your website in a couple of posts a week. Just be sure that you’re not saying the same thing over and over again. You can link to different pages of your site to point out various features, articles or other information you want your potential clients to know about. In
Whether you’ve just started or you’ve already been sending out campaigns for years, chances are you’re making these email marketing mistakes.
Nailing that first addition to the team is an important step for growth, so let’s discuss who to look for, and specifically what will make that first hire great.
What does it mean to have a “growth mindset,” and (crucially) how do you know if you have it? Let’s discuss!
For those interested in diversifying their marketing strategy, let’s chat about a few ways to get started with direct-to-consumer marketing!
Coaches can be great resources for business owners who are just starting out, or for those who are looking to break through to the next level.
To recap our conference and our year as a whole, let’s take a look at what our franchisees had to say about their takeaways from this year’s InVision conference:
Volunteering is a great habit for everyone to build into their routine whenever possible, whether it’s supporting a local organization or devoting time to a cause that’s close to our hearts.
When it comes to funneling online customers to your website, there are many companies that promise to boost your SEO for fast and easy results, but real organic growth on Google’s rankings takes time and patience.
When business owners enter into a brand new field, it simply takes time to develop a knowledge base. Undoubtedly, questions will come up with answers that are a bit too elusive, but clients still want to see confidence for them to feel reassured.
With the right training, inspectors can use their infrared cameras to add valuable insights to their reports, and avoid the common misinterpretations and misdiagnoses that untrained home inspectors make all the time.
