The 6 Biggest Mistakes You Could be Making with Your Google My Business Listing
By Stepha Vesper Google processes more than 40,000 searches every second–that’s 3.5 billion searches a day! Needless to say, your Google My Business listing is a key piece (if not THE key piece!) of your digital footprint. Below, we’ll tell you the top six mistakes business owners make with their listing as well as the best ways to optimize Google My Business for happy customers and maximum return. Not Choosing the Right CategoryWhen you first create a Google My Business account, you’ll be prompted to select a category for your business from a drop-down menu. While this tiny task is easy to brush aside, choosing the wrong category has less-than-tiny consequences. That’s because the category feature is one of the primary ways Google accurately indexes your listing in local search results. Accidentally selecting the wrong category can “hide” your business from the right customers and confuse anyone who comes across your listing. If you set up your Google My Business listing years ago, it’s more than worth it to re-confirm your category choice. Google does allow you to add multiple categories to your business listing, but keep in mind that order matters. If you perform multiple services, you’ll want to
