How to Segment Your Email List Like a Pro: Part 1 It’s time to talk about how to use the analytics information you’ve gathered from your open rates to create even more wins down the road. Let’s start with going more in-depth on the topic of bounce rates. October 24, 2018 By NPI Marketing Team Marketing digital marketing, email marketing 0 0 Comment Read More »
Cleaning Your Email List: Why It's Important and How to Get Started Whether you’re brand new to email marketing or you’re about to click send on your 100th message, your email’s success is only as good as your contact list. We’re here to break it all down for you and explain why it’s important to polish up your list so it’s as “clean” and up-to-date as possible. September 12, 2018 By NPI Marketing Team Marketing digital marketing, email marketing 0 0 Comment Read More »
Why You Should Consider Using a Call Center This might seem like a familiar situation: you’re out on an inspection, and while talking to your client, your business phone rings. If this happens often for you, there’s a simple solution: making use of a call center. Call centers can make your inspection business run more smoothly while delivering a host of other benefits, too. August 21, 2018 By NPI Marketing Team Business Tips client satisfaction, inspection industry, small business, time management 0 0 Comment Read More »
What Does NPI's National Accounts Department Do? At NPI, we continue to support our franchisees long after they leave our Omaha training academy. Not only do we continue to offer advice, marketing coaching and general guidance, we also help you land paid inspections. Here’s how our National Accounts Department helps refer our inspectors commercial work across the U.S. June 19, 2018 By NPI Marketing Team Franchise client satisfaction, inspection industry 0 0 Comment Read More »
How to Hire Employees and Help Them Succeed So your business has grown to the point that you simply have too much work and can’t do it all yourself—congratulations! Whether you’re bringing on your first employee or your 10th, it’s important to follow a few simple guidelines to avoid bad hires and set your new employee on a path to success. May 9, 2018 By NPI Marketing Team Business Tips entrepreneur, hiring, small business, training 0 0 Comment Read More »
5 Reasons NPI Stands Out Among Other Franchise Opportunities National Property Inspections strives to stand out from other home service-based franchise opportunities by continuously offering a lucrative business model with competitive startup costs. Here are some of the key traits that set us apart from the pack. May 2, 2018 By NPI Marketing Team Franchise entrepreneur, small business, veterans 0 0 Comment Read More »
The 6 Biggest Mistakes You Could be Making with Your Google My Business Listing Your Google My Business listing is a key piece (if not THE key piece!) of your digital footprint. We’ll tell you the top six mistakes business owners make with their listing as well as the best ways to optimize Google My Business for happy customers and maximum return. April 27, 2018 By NPI Marketing Team Marketing, Social Media business website, digital marketing, google, google mybusiness, seo 0 0 Comment Read More »
Strengthen Your Brand in 5 Easy Steps Brand identity can be surprisingly difficult to nail down. You do a lot of great things, after all. These are just a few reasons why we don’t focus on the face of our businesses as much as the actual doing. (And don’t get us wrong, doing is important!) April 20, 2018 By NPI Marketing Team Marketing business website, digital marketing, entrepreneur, networking, small business 0 0 Comment Read More »
Your 5-Step Guide to Handling Customer Complaints When you’re running your own business, it’s inevitable—there are some people you just can’t please. Here are the things you’ll need to remember when you’re addressing a negative review about your business. April 4, 2018 By NPI Marketing Team Business Tips client satisfaction, facebook, google, google mybusiness, small business 0 0 Comment Read More »
Global Property Inspections Franchisee Spotlight: Greg Mathias Global Property Inspections’ Franchisee Spotlight recognizes our most innovative and successful GPI and NPI franchises. By sharing their stories, helpful tips and lessons learned, every franchisee can learn what it takes to grow their business. For our March spotlight, we’re proud to feature Greg Mathias of Lloydminster, AB. March 26, 2018 By NPI Marketing Team Business Tips, Franchise, Inspection Tips client satisfaction, inspection industry, motivation, networking, news, small business 0 0 Comment Read More »